- AI, NetSuite ERP
AI is one of the most talked-about technologies in business today. The real test in 2026, however, is whether it can move beyond pilots and proofs of concept to become a dependable part of everyday operations. For organisations looking to adopt AI at scale, the key is embedding it into the systems and workflows they use every day, rather than treating it as a separate tool.
NetSuite ERP is designed precisely for this shift: from experimentation to execution. Rather than positioning AI as a standalone copilot or add-on, NetSuite embeds intelligence directly into workflows, making real-time insights, automation, and anomaly detection available exactly where work happens. This integration allows teams to act on data without leaving the system, turning AI from a concept into operational reality.
AI, Copilots, and Embedded Intelligence
To understand how AI can be applied effectively, it helps to distinguish three broad categories:
- General-purpose AI
Typically accessed through public tools, general-purpose AI is useful for idea generation and drafting content but is rarely integrated into ERP workflows within a secure, governed environment.
- Copilots
These digital assistants support everyday tasks by providing answers, automating actions, and offering contextual insights. They often sit on top of systems rather than being embedded in core processes.
- Embedded intelligence
AI woven directly into software and workflows enables systems to learn, adapt, and make decisions without constant external input, delivering outcomes in real time.
NetSuite spans all these categories, but it particularly stands out for embedded intelligence. Ask Oracle, the natural language assistant in NetSuite, allows users to search, navigate, analyse, and act using plain language while staying fully within the ERP context. It provides context-aware answers and reasoning that explain the “how” and “why” behind every response, making collaboration with NetSuite seamless.
This approach differs from standalone copilots that focus mainly on answers or content. With NetSuite ERP, AI becomes a part of everyday work. Wherever you are in the ERP system or whatever task you’re performing, Ask Oracle is there to assist, providing guidance and insights in real time.
What really matters in 2026
For leadership teams, the conversation has shifted from “should we use AI?” to “where can AI create repeatable value in our business?” The emphasis is now on defining clear, practical use cases that link directly to measurable outcomes, such as faster month-end close cycles and improved forecast accuracy.
To deliver meaningful impact, AI must scale beyond individual productivity tools. It needs to be embedded into the systems that already underpin operational and financial control. When core workflows benefit from embedded intelligence, it can significantly enhance operational efficiency across the organisation.
At the same time, responsible adoption is essential. Governance, security, and data integrity cannot be afterthoughts when AI influences decisions affecting cash flow, inventory, or compliance. NetSuite’s AI capabilities run on Oracle Cloud Infrastructure, providing enterprise-grade performance, security, and resilience, while operating within existing workflows to ensure actions remain within predefined boundaries.
How NetSuite approaches AI
NetSuite’s AI strategy starts with a strong foundation: a unified suite, deep industry functionality, and a scalable cloud platform. By bringing financials, CRM, eCommerce, and more into a single system, NetSuite provides a single source of truth for data – an essential prerequisite for actionable AI.
Building on this foundation, NetSuite delivers practical, workflow-based intelligence rather than standalone copilots, helping teams achieve more in their day-to-day operations. Examples include:
- • Exception Management – Continuously scans financial data for anomalies and suggests corrective actions, helping mitigate risk
- • Narrative Reporting – Generates narratives, explanations, and visuals from financial and operational data, speeding up analysis and communication
Beyond assisting with routine tasks, NetSuite AI also acts as an advisor, providing insights and analysis to support informed decision-making:
- • NetSuite Planning and Budgeting – Uses AI to identify patterns, trends, and anomalies in datasets, helping finance teams understand the “why” behind numbers
- • NetSuite Analytics Warehouse – Employs AI for data discovery, highlighting opportunities and key revenue drivers, supporting decision-making across the organisation
NetSuite ERP benefits and how OSSM can help
For organisations evaluating NetSuite ERP benefits, AI is a real differentiator. Embedded directly into the ERP software, it supports finance, operations, planning, and reporting, reducing manual workloads, strengthening control, and enabling teams to make proactive, data-driven decisions. This kind of embedded intelligence can directly improve performance, efficiency, and margins.
Partnering with experienced NetSuite consulting partners is critical to unlocking these benefits. As a leading NetSuite Solution Provider in Ireland, OSSM specialises in ERP implementations, support, and development. Our team can help design practical AI use cases, configure workflows, and extend NetSuite with industry-specific functionality, ensuring AI aligns with real business processes.
If your organisation is ready to move from AI experimentation to execution, NetSuite is built for the shift. Speak to our experts to explore how embedded intelligence can enhance efficiency, improve decision-making, and transform your operations.
About the Author
Brian Doherty
Brian is an experienced Solution Consultant with deep expertise in the ERP software industry, having worked with NetSuite solutions since 2013. Prior to that, he supported and implemented Sage finance and ERP systems. Over the years, Brian has successfully project managed, implemented, and supported NetSuite across a range of industries. He brings a strong focus to business process analysis, working closely with customers to align solutions with their specific needs and objectives.








