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Top 7 Proven Strategies for Successfully Scaling Your Business

Scaling your business is a transformative step towards achieving sustainable growth and enhanced profitability. When you strategically expand your business operations, you open your organisation up to a wide range of benefits including economies of scale, greater brand recognition and increased market share.

No matter the size or stage of your business, scaling encourages innovation, attracting top-tier talent and elevating your organisation into a formidable industry player. As you continue to expand, the potential for increased revenue becomes substantial too. Ultimately, embracing scalability both future-proofs your business and unlocks opportunities for diversification. In this blog post, we have explored seven top strategies for scaling your business and elevating it to the next level.

1. Going International

Expanding internationally is a logical progression for a business demonstrating product-market fit and success in its home market. Venturing into global markets, however, poses challenges. If international expansion is on the agenda, then it’s important for a business to ask key questions about currency conversion, transaction consolidation, shipping options and costs, taxation (like EU VAT), and compliance with local regulations such as GDPR.

Adopting NetSuite OneWorld is an effective strategy to streamline your operations across multiple countries and currencies. It can enable your organisation to evolve into a global player, facilitating the transition from local to global operations.

NetSuite OneWorld enables businesses to manage multiple subsidiaries, business units and legal entities from just one ERP solution. It supports 27 languages and 190 currencies, so it’s simple to work with customers and suppliers around the globe. With country-specific configurations, you can ensure compliance with local accounting, tax and regulatory requirements too.

2. Building Processes that Scale

Achieving rapid growth necessitates a shift in operational processes to accommodate increased sales, customers and staff. For example, when a distribution business experiences accelerated success, it can lead to a surge in daily orders and the need for a larger warehouse. When this occurs, the old way of doing things simply doesn’t work anymore.

Manually downloading orders and using spreadsheets to track inventory is no longer possible. As a result, there is a need for consolidation and automation. This is where NetSuite’s solution comes into play. With this cloud-based software, a rapidly growing retailer can stay on top of all financials, inventory, order management, e-commerce and advanced analytics in one solution.

Steps can be automated in the order-to-cash and procure-to-pay processes. And, connecting sales, inventory and financials can provide valuable insights into the relationship between these core business drivers. All in all, businesses that grow rapidly need to invest in tools that provide them with real-time, comprehensive data and automation.

3. Expanding Product & Service Offerings

Expanding product and service offerings is another proven growth strategy. When executed correctly, it effectively meets current customer needs and attracts new clientele. Possible diversification avenues include exploring adjacencies, adding capabilities to existing offerings or introducing related products/services.

A hybrid approach, integrating services with products (or vice versa), can enhance revenue streams and stabilise cash flows. Another noteworthy trend is the rise of “second engine” or “engine 2” growth, where investment in a second core business leverages assets from the initial core to drive expansion.

If your business is contemplating product expansion, it’s crucial to ask questions about the problem solved for customers and why it persists, the current market and the advantages offered, who your competitors are, your organisational readiness, and how you’re going to measure successful product or service expansion.

4. Acquiring & Integrating Businesses

The fourth strategy, acquiring and integrating businesses, can pose critical challenges and opportunities for fast-growing companies. While acquisitions offer avenues for growth, they also entail risks and complexities in blending products, cultures, systems and business models. Leaders facing such decisions must carefully consider factors like deal pricing and the level of integration between the acquiring and acquired entities.

Approaches to integration vary, with some businesses tightly blending operations and others maintaining a more independent structure. Key questions to ask include the acquired company’s values, the extent of operational and data integration, and areas for mutual learning.

5. Prioritising Education Around Technology

Technology can play a pivotal role in fostering business growth. But, to achieve this, it’s important for companies to emphasise the need for comprehensive employee training on their technological systems. Effectively upskilling or reskilling the workforce has a hugely positive impact on innovation, productivity and market competitiveness.

A Deloitte survey in 2022 highlighted that organisations fostering a strong learning culture were significantly more likely to innovate, be productive and lead in product/service launches. NetSuite can address this challenge with NetSuite Learning Cloud Support (LCS), which offers continuous education to enhance users’ proficiency in the NetSuite system.

6. Tapping Private Equity or Venture Capital Investment

Entering the world of private equity or venture capital investment is a significant shift for CFOs and their companies, with growth taking centre stage. Despite a recognised need to turn data into actionable insights, a report by Accordion reveals a gap in CFOs’ ability, with only 17% deemed excellent in this area.

However, 80% of investors acknowledge CFOs’ effectiveness in using value levers for robust growth. CFOs are urged to play a larger role in identifying growth opportunities, aligning with investor priorities, emphasising key performance indicators (KPIs) and providing reliable data.

Strategic and operational enhancements, supported by unified data systems like NetSuite OneWorld, are crucial for maximising private equity returns in 2024. The focus lies in balancing cost-cutting and fuelling future growth to navigate the evolving exit market landscape.

7. Divesting to Reinvest

Lastly, leadership teams can strategically divest non-core segments to drive long-term growth. This is a move synonymous with “rightsizing” and rather than being solely about reducing costs, it’s about refining focus, structure and product mix for future success.

Bain & Company’s study of 2,100 public companies reveals that those engaging in focused divestment outperformed inactive counterparts by 15% over a decade. Essential divestment questions surround your strategic goals, the financial benefits, market favourability, deal specifics and robust data management during due diligence.

Speak to a Trusted NetSuite ERP Partner Today

At OSSM, we are a leading NetSuite partner based in Ireland, offering a comprehensive suite of NetSuite software solutions, including industry-specific software and robust reporting tools. Alongside our expertise, these solutions aim to revolutionise business capabilities. We enhance informed decision-making through the world’s leading cloud ERP software.

Our groundbreaking solutions cover financial management, inventory management, manufacturing, order processing and field service management. This empowers businesses to oversee operations in real time within a unified cloud-based platform. We are committed to efficiently and cost-effectively implementing the globally adopted NetSuite ERP system, ensuring transformative benefits for businesses.

On March 20th, we hosted a webinar discussing ways in which you can scale your business with NetSuite.

The webinar delivered valuable insights for businesses looking for a new Finance/ERP system to accommodate their expansion plans or are currently using NetSuite and wish to collaborate with a local solution provider.

See the link to the webinar:

Tracking Key Performance Indicators (KPIs) for Business Success

The Importance of Tracking KPI’s

Tracking Key Performance Indicators (KPIs) for Business Success

We run our business based on a core set of KPI’s relevant to our business and our industry. The value of being able to spot deviations at a glance and be able to tweak as we go means that there are no big shocks, just some small bumps that need smoothing out every now and then. Staying on track is so much easier to achieve when there is a track to follow in the first place.

Before we get deeper into this topic, let’s first of all take a look at what KPIs actually are. KPIs, or Key Performance Indicators, are performance measurements that allow businesses to track the progress of their goals and objectives. These indicators are hugely beneficial as they are used to assess the effectiveness of strategies, operations and performance.

Understanding and tracking KPIs is key to not just meeting objectives, but business growth as a whole and the more you can learn about the success of your current operations, the better a position you will be in to drive your business forward. Making data-driven decisions without KPI data can be time-consuming and complex.

Below we have shared our thoughts on KPIs and have listed some widely used KPIs that are worth tracking, regardless of what industry you operate in.

Why should businesses track KPIs?

KPIs are more than just numbers, they’re an invaluable insight into how well your business is performing and they can provide you with an accurate snapshot into various aspects of your operations. By tracking KPIs, you can better understand your strengths and weaknesses, measure progress and make any necessary adjustments to stay competitive. Having a core set of KPIs to identify areas for improvement can help you to make better changes to day-to-day operations and ensure your business stays on track.

As well as analysing your own performance, KPIs are a great way to compare your business against your competitors and industry standards, helping you to make better and more informed strategic decisions to help you stay one step ahead.

What can KPIs be used for?

There are many different types of KPIs and they can all be useful for different reasons. Most commonly, KPIs are used to monitor the following:

  1. Performance: Financial & Operational
  2. Satisfaction: Customer & Employee

Every business has a different way of operating, so the KPIs you should track will be dependent on your overall business goals as well as the goals of different departments, teams and employees KPIs can also change over time, usually as your business objectives change and they can help you to determine whether you’re achieving your current goals.

We would suggest that it’s good practice to track both high-level KPIs that focus on overall performance and lower-level KPIs that focus on individual departments. Similarly, you should also track both leading and lagging KPIs, so you’re reflecting on past results as well as predicting future results.

How do you track KPIs?

Spreadsheets are great for so many things but tracking KPIs is not one of them. They can be time-consuming and prone to errors. It’s much easier to use tried-and-tested ERP software, especially as your business grows and you have more complex KPIs to track. Solutions such as NetSuite can provide you with all of the key data you need to calculate and track KPIs. KPI dashboards can be easily set up to present you with the information you require in real-time.

The integrated reporting and analytics capabilities within systems such as NetSuite make it easy to track KPIs and reporting will be more streamlined. You can even set up regular reports that provide you with the up-to-date data you need, so it couldn’t be easier to measure success.

Which KPIs should businesses be tracking?

While KPIs will be business or industry specific, here are a few KPIs that are relevant to most businesses.

It’s recommended that businesses track financial KPIs, such as; ‘operating profit margin’ which shows the percentage of profit you make from operations and ‘budget Vs actual’ which compares your actual spend against budgeted amounts. Some operation KPIs are also incredibly useful, such as; ‘sell-through rate’ which compares the inventory sold to the amount of inventory ordered from a manufacturer and ‘perfect order rate’ which measures how many orders are shipped without issues like damage, inaccuracies or delays.

Using NetSuite solutions to track KPIs

If you’re interested in finding out more about how NetSuite solutions can make it easier for you to track important KPIs, get in touch with our team at OSSM today. We have many years of experience helping our customers implement NetSuite software into their business operations and we provide solutions that completely transform what they do and how they do it. NetSuite’s SuiteSuccess software includes a bundle of pre-built industry-specific KPI’s built on best practices that can help set you off on the right track, quickly.

As an experienced NetSuite Partner in Ireland, we match our team and their expert skill sets to our customers’ needs and we provide tailored advice to help them overcome challenges. We’ve a huge amount of experience in the Manufacturing, Services, Distribution and Field Service sectors and we can provide you with a flexible and scalable NetSuite solution that helps you to track crucial KPIs and remain competitive in today’s fast-paced world.

To get a full list of the 20 most widely used KPIs that every growing business should track, download the NetSuite business guide below.

Improving Safety And Compliance With Field Service Management Software

Using NetSuite To Keep Tighter Control Of Project Costs

Improving Safety And Compliance With Field Service Management Software

To run projects efficiently, you need to ensure your costs and revenue data are working in harmony. Centralising data and having real-time project and financial performance metrics can be undeniably beneficial, and it can help you to keep track of all project costs. NetSuite solutions, such as NetSuite SuiteProjects, can assist you with both project management and revenue management, providing you with a centralised solution where you can effectively capture costs and automate billing processes.

Below we have explored how project-based organisations can use NetSuite to keep tighter control on project costs from the moment an opportunity is identified, through to its final delivery.

What is revenue recognition?

Revenue recognition means the revenue of a business is realised/recognised when a service or product has been delivered to the customer, not just when an invoice is paid, or payment is received. Revenue recognition differs from cash flow and just because money is in your bank doesn’t mean that it can be recognised. The project may be cancelled, or a refund may be demanded, for example, resulting in the money being removed from your bank.

NetSuite Revenue Management makes it easy for businesses to keep on top of revenue by automating complex revenue calculations and supporting multiple revenue scenarios on a project-by-project basis. This NetSuite software solution prevents you from having to use spreadsheets to manage project costs and NetSuite Revenue Management brings efficiency, flexibility, and intelligence to all of your projects, without the needs for spreadsheets.

How can NetSuite help you keep track of project costs?

The right software can transform how you run your projects, ensuring they are smooth, efficient, and profitable. Not only can you use NetSuite’s cloud-based solutions to track your projects from beginning to end, but you can manage all your projects from the one central system for added convenience.

NetSuite SuiteProjects offers extensive functionality, eliminating manual entry, multiple systems, and costly integrations. This cost-effective solution helps to improve cash flow and eliminate revenue leakage on long-term projects, and it is an unrivalled choice for project-based organisations. There are several key features within NetSuite SuiteProjects that can help you to keep tighter control of project costs and this particular software can be used to simplify the complexities of both project management and revenue management.

NetSuite Revenue Management helps to ensure revenue is accounted for correctly and you can schedule revenue to be recognised at the appropriate time automatically. Based on real-time business events, real-time billings and revenue data, it also provides flexible forecasting to accommodate revenue projection updates. Not to mention, it supports multi-currency transactions, ensuring fluctuations in exchange rates are appropriately accounted for.

In addition to this, NetSuite Project Management allows for automated project creation, tracking and reporting, removing the hassle associated with staying organised and keeping track of projects. This software enables project managers and team members to collaborate on projects too, and you can empower employees by giving them access to the employee centre. By using NetSuite Project Management, you can even maintain an accurate project status at all times, which can be invaluable when it comes to proactively identifying and resolving potential issues.

Other features, from Resource Management and Time and Expense Management to Project Accounting and Reporting and Analytics, can also have a significant impact on the day-to-day business processes of project-based organisations. With NetSuite SuiteProjects, you will gain complete visibility into and control over your entire bid-to-bill process whether you’re operating locally or on a global scale, giving you a new level of efficiency in what you do and how.

Speaking to a NetSuite solutions partner

All in all, NetSuite solutions can be incredibly beneficial for managing project costs and keeping track of profitability. If you run a project-based organisation and you’d like to find out more about integrating NetSuite SuiteProjects into your way of working, don’t hesitate to contact our team of specialists at OSSM. As a leading NetSuite solutions partner, we can help you to make the most of this end-to-end cloud-based solution and we have experience assisting an array of companies, across a vast range of industries.

We believe in working in partnership with our clients, enabling us to recommend the most suitable NetSuite products and integrated apps for their problems and needs. The solutions we implement can completely transform business operations and our highly skilled team of support consultants will be happy to have a no-obligation chat with you to see what we can do for your organisation. There is no better NetSuite solutions partner to turn to.

Book a NetSuite Demo:

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