
- AI, NetSuite ERP
Artificial Intelligence (AI) is being increasingly integrated into business functions across multiple industries. It can save time by carrying out traditionally time-consuming tasks, assist with data-based decision-making, and help to improve business operations.
Enterprise Resource Planning (ERP) is a key area that is seeing rapid AI acceleration and, according to a 2023 survey by IDC, over 65% of organisations believe that AI is critical to their ERP system. This highlights that businesses need to embrace and invest in AI solutions to remain competitive and keep pace with the rate of change.
Oracle’s leading NetSuite ERP system aims to deliver a significant boost in productivity for customers by embedding AI capabilities deeply within the solution. Here are seven reasons why NetSuite’s AI-powered ERP platform, delivered by OSSM, is the intelligent choice to improve processes and leverage insights for your business.
1. Seamless AI integration
NetSuite is seamlessly integrating AI across its platform, and these rollouts require no further training or installations for users. NetSuite’s AI tools are accessible to everyone, fully embedded, and available immediately. ‘Ask Oracle’ is one of NetSuite’s latest features, which allows natural language searches to make AI-powered commands much more efficient.
2. Customisable AI features
NetSuite’s AI capabilities are fully customisable and flexible to allow businesses to use their own application programming interfaces (APIs) to suit their individual needs. Users have the option to modify the AI features depending on their workflows and processes within the dynamic NetSuite ERP platform. With the in-built SuiteScript GenAI, developers can further customise the AI capabilities to create unique and bespoke solutions for businesses.
While Text Enhance may seem like a smaller feature, it works in tandem with Prompt Studio to help users craft meaningful AI-generated content. This provides a simple starting point for AI-assisted communications and documentation.
3. AI and data-driven decision-making
Leveraging their organisational data can help businesses to make informed decisions quickly and accurately using AI. SuiteAnalytics Assistance, another of NetSuite’s AI-driven tools, can assist users in analysing data and building reports based on the results. While SuiteAnalytics Assistant is expected to become more widely available in the next release, it shows NetSuite’s direction in enabling smarter, more intuitive analytics capabilities.
It can aid in strategic decision-making without needing in-depth technical expertise. In addition, the Financial Exception Management tool can help to detect financial anomalies to help businesses avoid costly errors and make smarter financial decisions.
It’s also worth noting NetSuite’s continued investment in tools like NSPB (NetSuite Planning and Budgeting) and NSAW (NetSuite Analytics Warehouse). These platforms represent where much of the AI innovation is currently focused, offering powerful forecasting, budgeting, and reporting functionality.
NSAW acts as a robust data warehouse – similar to tools like Power BI, that enables businesses to pull in data from external sources or spreadsheets and gain deeper insights across their operations.
4. Efficiency at the core
The foundation of NetSuite’s AI capabilities is efficiency. Core business functions such as finance, supply chain, and sales can be easily automated and optimised using AI. This helps to reduce manual workloads, while also helping to uncover deeper or hidden trends. For example, the Supply Chain Control Tower can increase visibility of bottlenecks and supply disruptions, which helps businesses to quickly identify and proactively react to issues that arise.
5. Enhanced personalisation
NetSuite’s AI-driven Intelligent Item Recommendations function allows businesses to create personalised suggestions for customers, using data insights to recommend products or services based on historical behaviours. AI-driven personalisation creates a more well-rounded customer experience, ultimately leading to increased growth and loyalty. It can also support business’ upselling and cross-selling opportunities.
6. Built for the future
Built on Oracle Cloud Infrastructure (OCI), NetSuite’s AI is supported by industry-standard security and scalability. Businesses have the flexibility to scale and grow, safe in the knowledge that their data is secure. The high standards within OCI give businesses peace of mind, supporting innovation and enabling them to focus on future planning.
7. Real-time interaction and accessibility
NetSuite is making AI accessible to an increased number of users by allowing direct interaction with the platform. Users can input commands or ask questions in a conversational way, empowering businesses to harness the power of AI without needing technical expertise.
To sum up…
Among the many NetSuite ERP Benefits for businesses, the platform provides highly efficient, customisable, and seamless AI features and integrations. A key part of the future of business is undoubtedly AI, and this AI-powered ERP platform provides a cost-efficient and data-driven way to help businesses to grow, innovate, and thrive in the modern digital landscape.
Find out more about how OSSM, Oracle NetSuite Consulting Partners, can drive success for your business with the NetSuite ERP platform by contacting us today.
About the Author

Brian Doherty
Brian is an accomplished Project Manager with a background in the ERP software industry. He possesses expertise in Business Process, Sage Products, NetSuite, Requirements Analysis, and Technical Support. As the NetSuite Systems Design Specialist of OSSM, Brian has directly implemented or been involved in the implementation of NetSuite ERP cloud-based software in various businesses across multiple sectors.